Research Marketing

Your next client is searching right now. We make sure they find you.

Before anyone books a doctor, hires a lawyer or picks a consultant, they search. We research exactly what they search, then make a short video for each search and publish it under your name — on YouTube, Google, Instagram and more.

Free: the top 10 searches people make before choosing a business like yours.

01 — The idea

Most marketing starts with what you want to say. Ours starts with what they search.

Research Marketing
noun · /rɪˈsɜːtʃ ˈmɑːkɪtɪŋ/

Marketing that starts with what your buyers already search before they choose — and answers each search with content made in your name.

The opposite: posting every day, chasing likes, and hoping the right person sees it.
01

Research

We find the real questions people type into Google, YouTube, Instagram and ChatGPT before they pick someone like you.

02

Create

One short video for each search. Clear, useful, and in your voice — so the viewer already trusts you before the first call.

03

Get found

Published under your name, everywhere they look. When they search, you are the answer — today, and for months after.

02 — The Search Map

This is what research looks like
before a single video is made.

Every client starts with a Search Map: the searches that bring buyers to a business like yours, how often they happen, how close each one is to a booking, and the video we'd make to answer it.

Search Map — Cosmetic dental clinicDUBAI · ENGLISH · SAMPLE
Top 6 of 40+ searches
#What they searchSearches / monthHow close to bookingThe video we'd make
01dental implants cost dubai
~2,400
Ready to bookWhat implants really cost in Dubai — and why prices vary so much
02veneers vs crowns
~1,900
ComparingVeneers or crowns? A dentist answers in 60 seconds
03invisalign price dubai
~1,300
Ready to bookInvisalign in Dubai: the full price, month by month
04is teeth whitening safe
~880
LearningIs whitening safe for your enamel? What we tell every patient
05best dentist jumeirah
~720
Ready to book5 questions to ask before choosing a dentist in Jumeirah
06dental implant pain after surgery
~590
ComparingImplant recovery: day 1 to day 14, honestly
Sample for illustration. Your Search Map uses live data for your business, your city and your buyers' language.Get yours free →
03 — Search-First Video

The method is simple.
That's why it works.

My team does the deep research first. Then every video has one job: answer a search a real buyer is already making.

STEP 01

Deep research

We study what your buyers search, what your competitors already rank for, and the gaps nobody is answering yet.

STEP 02

Map & script

Searches are ranked by how close they are to a booking. Each one gets a short, clear script written in your voice.

STEP 03 · YOUR PART

You record

About 30–60 minutes a month, on your phone, reading our scripts. Not on camera? We use voiceover and visuals instead.

STEP 04

Edit & publish

We edit, caption, title and publish every video under your name — with the exact words your buyers search.

Why short videos? One short video per search means many small doors into your business. Each one keeps getting found for as long as people keep asking that question.

04 — Where you show up

Wherever they search, you're there.

YouTubeThe world's second-largest search engine.
GoogleVideos appear right in search results.
InstagramReels people search and save.
FacebookWhere older, higher-income buyers still look.
LinkedInFor B2B buyers and referrals.
AI answersChatGPT and Google AI pull from content like this.
05 — Plans

Every plan runs on research.
Bigger plans run deeper.

The difference between plans isn't just more videos. It's how many of our 14 research parameters work behind your business every month.

Level 1

Get Found

Show up when they search.

  • Full Search Map for your business
  • About 8 Search-First videos a month
  • Published on YouTube, Instagram & Facebook
  • Search-researched titles, descriptions & tags
  • Monthly search check
Research depth5 / 14
  • Keyword & search demand
  • Audience & buyer profile
  • Title & hook
  • Thumbnail & packaging
  • Repurposing & clip mapping
Start with Get Found
Most chosen
Level 2

Get Chosen

Be the one they trust.

  • Everything in Get Found, plus:
  • 12–15 Search-First videos a month
  • Full social media management — Instagram, Facebook & LinkedIn
  • Reels, posts, carousels, captions, posting & comment replies
  • Research-built content calendar
  • Monthly results report
Research depth10 / 14
All of Level 1, plus:
  • Competitor analysis
  • Content gap analysis
  • Trend & timing
  • Comment & community mining
  • Retention & analytics
Start with Get Chosen
Level 3

Own the Search

Become the name they ask for.

  • Everything in Get Chosen, plus:
  • Long-form & podcast videos
  • Funnel from views to booked enquiries
  • Work to show up in AI answers (ChatGPT, Google AI)
  • Quarterly research refresh
  • Direct line to Satish
Research depth14 / 14
All of Level 2, plus:
  • Funnel & conversion
  • Collaboration & partner reach
  • Platform & algorithm
  • Offer & revenue
Talk about Own the Search

Not sure which fits? Book a short call — we'll tell you honestly what you need.

Start here — free

See what your buyers search, before you spend a single rupee, dirham or dollar.

Tell us your business and city. Within a few days you get your free Search Map: the top 10 searches that bring buyers to a business like yours.

Get My Free Search Map
06 — Who it's for

Businesses where one new client
is worth a lot.

If your buyers research carefully before they choose — and one client pays well — Research Marketing pays for itself quickly.

Clinics & doctors

Patients research before they book. Answer them first.

"knee replacement recovery time"

Dentists

Implants, veneers, aligners — high value, heavily searched.

"all on 4 implants cost"

Aesthetics & hair

Buyers watch many videos before they trust anyone.

"hair transplant before and after"

Fertility & specialists

Big decisions. People look for clear, honest answers.

"ivf vs iui which is better"

Law firms

Clients search their problem before they search a lawyer.

"how to set up a holding company"

Financial advisors

Trust is the product. Video builds it at scale.

"retirement planning for doctors"

Consultants & B2B

Buyers research for weeks. Be the expert they keep finding.

"how to choose an erp consultant"

Developers & premium services

Large-ticket buyers compare carefully. Be in the comparison.

"best villa communities abu dhabi"
07 — Who's behind it

Built by a teacher who learned
how people look for answers.

SC

Satish Chandra Sahani, founder

20+ years as an educator taught me one thing: people only pay attention when you answer the exact question in their head. I've built YouTube channels from zero to millions doing exactly that.

ReelToLead turns that into a method for businesses. Research what people ask. Answer it clearly. Put your name on the answer. You work with me directly.

What we'll never do

  • Show fake numbers or fake reviews
  • Lock you into a long contract — plans are month to month
  • Promise overnight results — search builds steadily, and we'll show you the realistic curve
  • Make content just to fill a calendar
08 — Straight answers

Questions we get asked.

What is Research Marketing?

It means starting with research into what your buyers actually search before they choose someone like you — and then creating content that answers those exact searches. Instead of posting and hoping, every video exists because real people are already looking for that answer.

What is Search-First Video?

It's our method. We research the searches people make before they buy, make one short video for each search, and publish it under your name so it shows up on YouTube, Google, Instagram and other places your buyers look.

How is this different from a normal social media agency?

Most agencies start with a posting calendar and ask "what should we post today?" We start with search data and ask "what are your buyers already looking for?" The content is made to be found by people close to buying — not just to collect likes.

What's in the free Search Map?

The top 10 searches people make before choosing a business like yours, roughly how many people make each one, which are closest to a booking, and the first video we'd make. No payment, no obligation.

Do I have to be on camera?

It works best when people see you, because trust is what makes them book. Most clients record about 30–60 minutes a month from a phone using our scripts. If you can't be on camera, we make videos with voiceover and visuals instead.

How long before I see results?

Search-based videos usually start picking up views and enquiries within 30–60 days, and keep working for months because people keep searching the same things. It grows steadily, not overnight.

Do you work outside the US?

Yes. We work with businesses in the US, Canada, the UAE and India. The research is done for your city and the language your buyers search in.

Is there a long-term contract?

No. Plans are month to month. We ask for a full first month so the research and the first batch of videos can be done properly.

09 — Start here

Find out what your buyers are searching — for free.

Send your details and we'll build your free Search Map. If it makes sense, we'll talk about what to do with it. If not, keep it anyway.

Or email satish@reeltolead.com — we reply within one business day.

Get my free Search Map